Substantiate Your Customer Metrics
Does your business use statistics to demonstrate the value of your solution? Enhance your marketing claims with user-provided data and let your customers speak for you. Substantiate provides a drop-in survey platform, third-party verification and independent digital report. Built with trust in mind, we turn generic marketing claims into clear customer proof.
30%
32%
Why Substantiate Your Business Impact?
Social Proof That Drives Results
Substantiate provides independent, third-party verification for marketing and sales teams, with a live data collection option, verification tagline and a digital report.
Display independently-verified customer statistics that boost customer trust.
Drop-in survey links and email templates for easy integration into your marketing campaigns. Customers can share their results in seconds.
Social Proof Improves SaaS Conversions up to 270%
B2B SaaS companies that implement comprehensive social proof strategies see conversion improvements ranging from 10% for basic implementations to 270% for optimized, multi-format approaches.
Your Streamlined, Secure Platform For Metrics Verification
Send Initial Survey
Email our drop-in survey template to selected customers. Customer success teams can also discuss with their contacts directly, then verify over email.
Customers Share Results
Customers receive a single-question survey email and can share results in seconds. All results must be provided by customers.
Report Published
After review, confirmed metrics are published as a formal report.
Add Marketing Assets
Upload your new digital assets including a PDF report, images, and a public profile under substantiate.co/verified/yourcompany
Embed Interactive Popup
Embed your new social proof as a static image, or embed a Javascript snippet on your website to create an interactive popup.
Enable Live Updates
Create a flywheel of new customer proof points by incorporating our single-question survey into your customer conversations.
"Social proof engages 400-500% more prospects than static content"
LinkedIn Head of Global Social Media
Let Your Customers Speak for You
Move beyond traditional case studies and customer reviews with our innovative social proof of your solution's impacts. Our data collection platform is designed for easy, anonymous sharing of results from verified customers. This can include customer savings, time saved, or any other industry metric. Potential buyers can visualise your results and drill down into your business impacts via an interactive report. What type of metrics can you substantiate?
Key Customer Impacts
Instantly start measuring the metrics that matter to your customers with drop-in measurement of:
• Customer Savings
• Estimated Time Saved
• Additional Revenue Generated
• Net Promoter Score (NPS)
Industry-Specific Metrics
Does your industry run on a key customer metric? Measure:
• Customer Lifetime Value (CLV)
• Average Order Value (AOV)
• Return on Advertising Spend (ROAS)
• Customer Acquisition Cost (CAC)
• Annual Recurring Revenue (ARR)
Custom Metrics
Formalize your existing marketing claims exactly in the Substantiate platform, or create new custom metrics that speak to your customers.
Interactive Website Report
Turn your website into a conversion engine with highly-engaging, interactive reports showcasing your third-party social proof. Our marketing taglines and reports assets are easy to add to your existing printed or digital content.
1// Embed substantiate.js Javascript library for interactive report modal
2<script>
3 const baseUrl = "https://sandbox.js.substantiate.co/";
4 const vendorId = <YOUR VENDOR ID>;
5 function openPopup() {
6 const w = 390; // recommended values
7 const h = 650; // recommended values
8 window.open(`${baseUrl}?vendor-id=${vendorId}&force-wbfd=Y`, "_blank",
9 `noopener,noreferrer,popup=true,width=${w},height=${h},top=${y},left=${x}`);
10...